Live streaming video production is not new in the video production industry or you can say one of the oldest companions of Video producers for decades.
It started like a black-and-white time of radio streaming turned into live video streaming after the invention of the internet. I am not taking you guys to the history, this article is very informative with some crazy key facts beneficial for businessmen, industries and fresh producers to grow with the right direction of marketing through Live video streaming.

The live streaming video production concept never gets old
The concept of live streaming never gets old but the technology, yeah!

Interesting fact: Point to be noted! Technology in software, devices, gadgets, venues and publishing platforms changed day by day but the concept of live streaming is still the most popular interaction for the public to get inspiration. We still love watching live!

Reasons:

• Real-time experience gives us more emotions
• Build trust in the audience watching live realty
• Live interaction with celebrities
• Satisfaction with updated content
• Real-time precautions (through live newscasting)

Potential of Webcast Video Production

Introduction:
Webcasting is actually anything presented live through any device or platform with the help of the internet.
The trend and the potential of webcasting are crazy when it comes to commerce. Yes!

Interesting fact:
Do you know the ratio of sales through commerce webcasting is 100times bigger than the sales of any recorded video commercial or promo? Isn’t this interesting

Example:

A blog https://stageten.tv/blog/what-industries-are-using-live-video-commerce tells us multiple examples of webcasting sales with crazy sales of

• $210,000 (USD) in sales in just a 2-hour broadcast – Make -up & fashion experiences
• $176,000 (USD) in sales in a 1-hour live stream – Baby formula sells out

Types of Webcast:

There are so many types to write over here but I can do it with some general bullets
1- Social media Platforms (commerce, news, events, reality shows, webinars and many more)
2- Video Platforms like Youtube
3- Through Websites
4- Through meeting platforms like zoom

The webcast is the now thing and the love of live viewers and tip for video producers to grow the live streaming industry for commerce this way with professional experiences.

Potential of Live Telecast

Introduction:
Oh! I know we all love watching World Cups, Olympics, world news and many more things live anywhere but the first preference will always be watching live on a big screen meaning Television and these all experiences are telecast.
The potential of the telecast is not hidden, everyone knows the potential even if almost everyone wants to appear on TV but there are some interesting facts that I have for you to get in form.

Interesting fact:

Live streaming on televisions is awesome in results for collecting crowdfunding, recently former prime minister of Pakistan Imran Khan started a “telephon” meaning a live television cast with callers online to donate to flood victims where he managed to get 5 billion in foreign funds within a few hours. https://www.dawn.com/news/1707999

Conclusion:
As compared to recorded videos, Live casting and live streaming is more efficient but only when handled by expert live streaming producers.
Black and white screens turned to 4k display screens but over the years the potential remains the same