We make
commercial videos
Experience the best commercial video production in Toronto. Get a video that helps you generate more sales from a company that guides you through every step.
- Idea generation
- Actor selection
- Project filming
- Post-production
Process
PRE-PRODUCTION
Consultation is the first step in the pre production phase where we talk about your objectives We try to learn about your product or company so that we properly understand your goals. After the consultation is done, we move to the brainstorming phase.
In this process, we brainstorm ideas with you or your marketing team about what kind of commercial/promotional video you are looking for. We also bring our ideas based on our previous video commercial work and what’s trending at the moment.
Our team helps you write the script so you can communicate with your audience in less than 30 seconds without sounding like an auctioneer.
If there are actors involved in the commercial video then we source the actors for you. Any talent including actors, models, or voice-over artists, we got you covered.
Finding a good location is very important and it’s also a lot of work which our team does during the pre-production once we have a final script.
PRODUCTION
Lighting comes before everything and its the key aspect when we are filming a commercial video. Now based on your script we either use natural light or professional studio lights, along with light diffuser to set the scene.
Audio or sound recording also plays very important role in the production process that is why we use professional grade microphones to record all the talking parts that we need in the a commercial video. All of our voice actors also record the voiceovers in a professional studio setting so we can ensure the best quality of the audio.
We have a in-house directors that provides directions to the actors and talent thats in front of the camera. If your script does not involve actors, we give directions to you on how to deliver your message seamlessly in front of the camera.
Lights, Sound, Camera and Action! We use broadcast quality cinema cameras to film which means you are getting a high quality commercial video production that you can use on television or any broadcast network.
POST-PRODUCTION
When the filming is done, we start the editing process, this is where we cut the raw footage according to the script and story board. Once the rough cut is done then it goes in colour grading process.
Colour grading helps us deliver the right mood of the commercial video. Also the look and feel of the scene depends on how the colour grading is done for example if we are filming a commercial with a family scene then we use more yellow tones that shows warmth and sense of love.
If your commercial video production requires any animation or effects, we add them accordingly on to your footage. This stage also includes your logo animation and any other visual effects.
If a client wants to have titles, captions and intros we add them to the footage at this stage. This part also includes selection of fonts.
Collaborations
WHAT OUR CLIENTS HAVE TO SAY
Beatrice
Amazing job by the team at CO. Did exactly what we wanted.
Stephanie
Working with Usman and his team was fantastic. They provided incredible deliverables and were able to work with us to stay in budget. They were pleasant and organized at our event and were able to accommodate a quick turnaround. I highly recommend Creative Officials, if you're on the fence, definitely hire them!
Xyla Ramos
Our event was documented really well and our stakeholders are happy with the result.
Caitlin
Rhea
Ariel
We used Creative Officials for our 2022 AGM + Election Meeting and we were more than happy with the photography and videography!
PORTFOLIO
Behind the CAMERA
WE KNOW
Nowadays no one likes to read anymore and instead we watch videos more than ever. Rise of video consumption means its easy to get lost in the noise and its hard to stand out, thats where our team at Creative Officials Media comes in and listens to your needs and see how we can achieve your marketing goals with our creative commercial videos.
Over the last decade we have worked with amazing clients bringing their vision to life. Whether it’s showcasing a new product, highlighting a company’s culture, or simply telling a story, we can create a scroll stopping video for you.
Commercial video Production
When we search the term “commercial video production near me” we all deal with the same issue on how to select a company that delivers results.
Here are few things you should look for in a commercial video production company
- Do they have a great portfolio for commercial video production or corporate video production?
- Always read their reviews
- Ask questions like how long will it take to produce the commercial video?
- Notice if they actually listen about your goals and brand needs?
- Have they worked in your niche
- Ask about their process
YOU HAVE QUESTIONS?
What is a commercial video production?
Commercial video production is a process of making videos for small businesses, corporations, brands and organizations. The purpose of commercial video production is to promote your brand, services or products to your target audience so that you can increase your sales and get better ROI. Commercial video production comes in many forms like TV commercials, promotional videos and corporate videos. Since we are living in a digital world and everyone consumes a lot of content like reels and videos, that’s why video is the best form to promote your brand, products or services.
What is commercial production media?
Commercial production media means the forms of media used in showing your commercial content. There are a lot of different forms of media like TV, billboards, advertisements, websites and social media. When the content is made, you choose your form of media which means you choose how you will present your commercial content. Choosing your right media form is very crucial because this will be the factor which will determine whether your commercial content is reaching your target audience or not. For example, if you’re selling a product for teenage girls, you wont show your content on a billboard or by giving printouts, you will do it by showing it on social media because social media is popular among teens.
What is the difference between commercial and corporate video?
Commercial videos are used for the purpose of marketing and are made so that a product, service or a brand can be promoted to its consumers with the goal of increasing sales, ROI or brand awareness. The audience for commercial videos are basically potential consumers. On the other hand, corporate videos are used for the purpose of communication within a company or organization. There are different goals for corporate videos such as training, employees orientation, corporate announcements, or showcasing company culture. The audience for corporate videos are typically employees, stakeholders or investors.
Is a corporate video an ad?
A corporate video can be an ad but not necessarily. A corporate video can be used as an ad to promote companies services, products or to create a brand awareness.These kind of corporate advertisements can be shown on different platforms like TV Commercials, websites or billboards. But not all corporate videos are used for the purpose of advertisements. A lot of corporate videos are used for internal communications and these are made for employees and investors.
